One Asia Pass
Tourism Incentive Scheme

Date:

July - September 2013

About the client:

The One Asia Pass is a collaboration between 8 major Asian cities to promote tourism across the region, by cross-selling visits to the cities. With this special pass, tourists who visit more than one of the member cities will enjoy a variety of special promotional offers from a wide range of tourism product and service providers. These benefits include discounts for tourist attractions, shopping and dining as well as some freebies when making purchases.

What i did:

I put forward four concepts for the logo, the first being shortlisted, but ultimately none were chosen to represent the one asia pass.