One Asia Pass
Tourism Incentive Scheme
Date:
July - September 2013
About the client:
The One Asia Pass is a collaboration between 8 major Asian cities to promote tourism across the region, by cross-selling visits to the cities. With this special pass, tourists who visit more than one of the member cities will enjoy a variety of special promotional offers from a wide range of tourism product and service providers. These benefits include discounts for tourist attractions, shopping and dining as well as some freebies when making purchases.
What i did:
I put forward four concepts for the logo, the first being shortlisted, but ultimately none were chosen to represent the one asia pass.